UTM Link Builder

Create campaign tracking URLs with our easy UTM builder. Standardize your marketing links for Google Analytics and track your marketing ROI effectively.

Campaign Parameters

Website URL *

Campaign Source *

Campaign Medium

Campaign Name

Campaign Term

Campaign Content

Best Practices for UTM Tracking

Use Consistent Naming

Google Analytics is case-sensitive. "Email" and "email" will show up as different mediums. Stick to lowercase.

Avoid Spaces

Use underscores (_) or dashes (-) instead of spaces to keep URLs clean and readable for both humans and bots.

Don't Use for Internal Links

UTM parameters should only be used for external traffic. Using them on internal links will reset your session data.

Keep it Short

While UTMs are great for data, very long URLs can be intimidating. Use a link shortener after generating your UTM link.